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NEOs are redefining business & the society they live In
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NEOs are a large segment of society defined by 194 characteristics. NEOs (new economic order) are re-imagining the ethics of society and redefining the rules of engagement for business and politics. Yes, they spend more than anyone else, but only if they fall in love. Sceptical of big government and transnational corporations, they are the new individualists. They Think Small, preferring human-scale, the hand-made and authentic. Twenty-four percent of the adult population, there are 4 million NEOs in Australia, 12 million in Britain and 59 million in the US.
Learn more about NEOs
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