NEO Partners

Roy Morgan International

The Neo social typology and NEO data result from a landmark strategic alliance between the The NEO Group and Roy Morgan International. NEO algorithms applied to the Roy Morgan Single Source Database deliver data from Australia, New Zealand, the USA & the UK, Indonesia, and soon China and India.  The RMR/Neo database allows clients to compare NEO penetration across: competitors in an industry segment, market segments and countries, competing or ‘adjacent’ categories, media types and timeframes, and brands and retail formats.

http://www.roymorgan.com/

Fingerprint Strategies - North America  

Fingerprint is the leading real estate sales & marketing company in North America. They have an exclusive NEO license from the Social Intelligence Lab for the property & real estate sector in the USA and Canada. In their introductory material they say:

"Initially we looked across the industry, both in North America and around the world, for
inspiration. New ideas were in short supply, other than fads promoted by advertising
agencies that seemed to mostly be about giving them fees rather than generating sales.
We seriously considered closing the business and doing something else.

Then we were introduced to Ross Honeywill of the Social Intelligence Lab in Melbourne,
Australia. We had never heard of him! However he had developed a scientific model of consumers that was completely new to us, but there was no arguing with his credentials.

Initially skeptical about the relevance of his approach to real estate, we set about testing it in real life. Practical and measurable results soon showed us that it was intellectually and practically robust.

The Fingerprint Strategy is now a combination of our real world experience (having sold billions of dollars of new homes across North America) and the application of Ross Honeywill's exhaustive research."

NEO Affliiates

The Tartan Group - North America

The Tartan Group is a leading communications consultancy which specializes in travel, tourism, real estate and resort development. With offices in Victoria, Vancouver and affiliates across North America, Deirdre Campbell and her team create and build reputations for clients. Many of Tartan's clients utilize the NEO Typology.

Out To See Digital - North America

Moyra Rodger, President & CEO of Out To See Digital has teamed with Ross Honeywill and the  Social Intelligence Lab to design online strategies for NEOs that enable clients to talk with, rather than at, their customers. These conversations create powerful commections and measurable results.

The Learning Company - Australia

The Learning Company led by Toby Travanner provides sales and service training so that clients can more effectively identify, acquire, and serve NEOs.