What Business and Opinion Leaders say

‘Ross Honeywill has shaken the very foundations of marketing in the 21st Century and has helped global industry prepare for this new world of business where past assumptions no longer work.’
Rich Cartiere, Publisher & Business Analyst, San Francisco

‘Ross Honeywill's exciting approach to consumer behavior focuses on discretionary spending that adds to the quality of one's life. Businesss leaders would do well to wake up to his message’
John Mutter, Executive Editor, Publishers Weekly, New York 

‘The NEO typology is a significant "first". Internal data and external tailored surveys are useless for customer management. Honeywill is, I believe, the first in the world to truly crack this problem’
Sir Richard Heygate, Founding CEO, Sophron Partners, London

‘NEO Consulting's valuable assistance to the National Private Bank was in better understanding our clients' spending propensity and in developing a strategy that differentiated us from our competitors.’
Trevor J Hunt, Chief Executive Officer, National Private Bank

'NEO Consulting provided a wealth of spectacularly useful information.'
Robert Remnant, CEO, Moët-Hennessy Australia

‘Ross Honeywill understands better than anyone else how the consumer revolution is changing consumer demand. CEOs ignore the Honeywill message at their peril.'
Robert Gottliebsen, Business Columnist, The Australian

‘The NEO argument, when carried through to its logical conclusion, has the potential to turn every marketing measure on its head’
Leon Gettler, Business Columnist, The Melbourne Age

‘We are witnessing a potent new era in marketing, a new golden age. Forget ABs, it’s time to think NEOs for business to increase profits.’
Editor, AdNews 

‘Australia’s four million high-earning, high-spending NEOs are becoming the new consumer standard.’
Marketing Columnist, B&T Magazine

‘Keep an eye out for the age of the NEOs. It may be nigh.’
Paul McIntyre, Marketing Editor, Sydney Morning Herald