NEOs are redefining society & business
NEOs are a large segment of society defined by 194 characteristics. NEOs (new economic order) are re-imagining the ethics of society and redefining the rules of engagement for business and politics. Yes, they spend more than anyone else, but only when they fall in love with a brand or experience. Sceptical of big government and institutional corporations, they are the new individualists. They think small, preferring human-scale, the hand-made and authentic. Twenty-four percent of the adult population, there are 4 million NEOs in Australia, 12 million in Britain and 59 million in the USA.