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NEOs are redefining society & business

NEOs are a large segment of society defined by 194 characteristics. NEOs (new economic order) are re-imagining society and redefining the rules of engagement for business and politics. Yes, they spend more than anyone else, but only when they fall in love with a brand or experience. Sceptical of big government and institutional corporations, they are the new individualists. They think small, preferring human-scale, the hand-made and authentic. Twenty-four percent of the adult population, there are 6 million NEOs in Canada, and 60 million in the USA.

NEO News

  • Harvard's Niall Ferguson & Ross Honeywill in Boss Magazine 


Breaking News...

New NEO book in North America becomes an Amazon bestseller...

One Hundred Thirteen Million Markets of One


NEO Power


Buy from Readings
Buy from Amazon

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