|
Opportunity |
NEO Resource |
Benefit |
Typical Costs |
|
Gain a basic understanding about the New Economic Order or to share this knowledge with colleagues |
NEO POWER – the book
An insightful book describing the New Economic Order and the opportunity to capture extra profit from this large group of high-value consumers |
A compelling read that builds enthusiasm for this unique, new body of knowledge about the consumers who are powering the economy |
(see Books ) |
|
Learn more about NEO characteristics and consumption patterns |
The New Consumer Landscape*
Reports for U.S., UK, and Australia explore NEO attitudes and opinions as well as consumption data across industry sectors |
A new way of looking at the most valuable consumers in your industry sector and a new understanding of how to reach and motivate NEOs |
Free – view content in NEO insights. |
|
Learn about NEOs on-line activities |
NEOnline Report
New practical insights into how to motivate NEOs online. Specific guidelines for online creative execution, ad placement, etc |
Better sales and measurable results from high-value NEOs – 98% of whom are online frequently |
$500 |
|
Introduce a management or marketing team to the New Economic Order and explore possible profit opportunities |
NEO Introductory Workshop
An introduction to NEOs in an interactive workshop environment |
A shared understanding and enthusiasm for NEO concepts and opportunities. |
$12,500 (+travel costs) |
|
Introduce a client business or channel partner to the New Economic Order |
NEO Marketing Workshop
An introduction to NEOs in an interactive workshop environment |
A stronger relationship with channel or client organisations |
$12,500 (+travel costs) |
|
Share latest knowledge and best practices about motivating NEOs |
NEO Nexus
An exclusive cross-industry forum for those who are committed to implementing NEO strategies |
Access to best practice NEO marketing approaches across industries |
Free to clients with annual NEO spend >$150,000 |