NEOs look for tools to help manage their lives

NEOs have what is known as a ‘high locus of control’ which simply means that for them, success in life is more a matter of planning rather than luck. This high locus of control leads them to search constantly for tools that help them plan and manage their lives. Typically these tools are technological like mobile phones, computers, the Internet, hand-held devices, iPods, and all the emerging and converging technology.

They love the Internet and live much of their life online; this is the place where they can exert individual control and accelerate what we call slow time. The 96 per cent of NEOs who are connected to the Internet like to accelerate slow time by going online to do their banking, share trading, travel bookings, CD and DVD purchasing, and anything else that saves time and helps them jettison mundane tasks.