NEOs prefer premium lifestyle experiences

NEOs love spending money. Or at least, NEOs love to be active, engaged, and involved in the modern world. Because they are more active, more engaged, and wider-ranging than the rest of society, they spend more on just about everything.

And NEOs are twice as likely as Traditionals to make luxury purchases: four times more NEOs spend in excess of $1,000 a month on fashion, and twice as many drive BMWs and Mercedes Benz. The luxury list of NEO consumption is seemingly endless and constantly shifting.