NEO Consulting - Overview

NEO Consulting is a full service management consultancy. We work with clients to help them reach, motivate, acquire and retain high-value NEOs. In doing this we provide exclusive NEO insights, a range of diagnostic tools, data, and practical marketing specifications to help profit from NEOs.

The NEO Consulting principals have done it before. We have run profit centres and controlled multi-million dollar marketing budgets in some of the world's most recognizable brands. And we've done it for clients - NEO clients like Qantas, Lexus, Moet-Hennessy, Yahoo!, Sony, TXU Energy, David Jones, Tourism Victoria, ENERGEX, ACP, two of Australia's big-four retail banks, Australia's leading private bank, a global investment bank and the smallest eco-resort in North America. There are others a little too sensitive to mention (and we respect that).

Getting Started with NEOs
You might be just learning about the New Economic Order. Others are well down the path to implementing NEO strategies. But no matter what the state of play, there is an appetite for more knowledge about NEO attitudes and behaviours, how NEOs are consuming, and how to reach and attract them. NEO Consulting provides the expertise required at any level.
Reach and Attract NEOs
So NEOs seem the way to go. But are they really right for your brand? Is there a NEO market for your product or service? Is the market big enough? Is your organisation ready? What is the potential for profit uplift? These tools allow you to understand and quantify the opportunity.
Generate Extra Profit from NEOs
Attracting NEOs is only one part of the equation. With access to them, how can extra profit be realised? What high-margin offerings and service relationships will appeal to this group and keep them coming back? How do you sell to them effectively? These services and tools yield effective offerings and relationships that will deliver on the NEO profit promise.